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What to Expect from a Career in Graphic Design

Graphic Designers

Use this report to find out what to expect from a career in graphic design.

1. Nature of the Work
2. Working Conditions
3. Training, Other Qualifications, and Advancement
4. Employment
5. Job Outlook
6. Earnings
7. Related Occupations
8. Sources of Additional Information

Significant Points

Among the five design occupations, graphic designers are expected to have the most new jobs through 2014; however, job seekers are expected to face keen competition for available positions.

Graphic designers with Web site design and animation experience will have the best opportunities.

A bachelor’s degree is required for most entry-level positions; however, an associate degree may be sufficient for technical positions.

About 3 out of 10 designers are self-employed; many do freelance work in addition to holding a salaried job in design or in another occupation.

Nature of the Work

Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of graphic designers also are developing material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies.

The first step in developing a new graphic design is to determine the needs of the client, the message the design should portray, and its appeal to customers or users. Graphic designers consider cognitive, cultural, physical, and social factors in planning and executing designs for the target audience. Designers gather relevant information by meeting with clients, creative or art directors, and by performing their own research. Identifying the needs of consumers is becoming increasingly important for graphic designers as the scope of their work continues to focus on creating corporate communication strategies in addition to technical design and layout work.

Graphic designers prepare sketches or layouts—by hand or with the aid of a computer—to illustrate the vision for the design. They select colors, sound, artwork, photography, animation, style of type, and other visual elements for the design. Designers also select the size and arrangement of the different elements on the page or screen. They also may create graphs and charts from data for use in publications, and often consult with copywriters on any text that may accompany the visual part of the design. Designers then present the completed design to their clients or art or creative director for approval. In printing and publishing firms, graphic designers also may assist the printers by selecting the type of paper and ink for the publication and reviewing the mock-up design for errors before final publication.

Graphic designers use a variety of graphics and layout computer software to assist in their designs. Designers creating Web pages or other interactive media designs also will use computer animation and programming packages. Computer software programs allow ease and flexibility in exploring a greater number of design alternatives, thus reducing design costs and cutting the time it takes to deliver a product to market.

Graphic designers sometimes supervise assistants who carry out their creations. Designers who run their own businesses also may devote a considerable amount of time to developing new business contacts, examining equipment and space needs, and performing administrative tasks, such as reviewing catalogues and ordering samples. The need for up-to-date computer and communications equipment is an ongoing consideration for graphic designers.

Working Conditions

Working conditions and places of employment vary. Graphic designers employed by large advertising, publishing, or design firms generally work regular hours in well-lighted and comfortable settings. Designers in smaller design consulting firms, or those who freelance, generally work on a contract, or job, basis. They frequently adjust their workday to suit their clients’ schedules and deadlines. Consultants and self-employed designers tend to work longer hours and in smaller, more congested, environments.

Designers may transact business in their own offices or studios or in clients’ offices. Designers who are paid by the assignment are under pressure to please clients and to find new ones in order to maintain a steady income. All designers sometimes face frustration when their designs are rejected or when their work is not as creative as they wish. Graphic designers may work evenings or weekends to meet production schedules, especially in the printing and publishing industries where deadlines are shorter and more frequent.

Employment

Graphic designers held about 228,000 jobs in 2004. About 7 out of 10 were wage and salary designers. Most worked in specialized design services; advertising and related services; printing and related support activities; or newspaper, periodical, book, and directory publishers. Other graphic designers produced computer graphics for computer systems design firms or motion picture production firms. A small number of designers also worked in engineering services or for management, scientific, and technical consulting firms.

About 3 out of 10 designers were self-employed. Many did freelance work—full time or part time—in addition to holding a salaried job in design or in another occupation.

Job Outlook

Employment of graphic designers is expected to grow about as fast as average for all occupations through the year 2014, as demand for graphic design continues to increase from advertisers, publishers, and computer design firms. Among the five different design occupations, graphic designers will have the most new jobs. However, graphic designers are expected to face keen competition for available positions. Many talented individuals are attracted to careers as graphic designers. Individuals with a bachelor’s degree and knowledge of computer design software, particularly those with Web site design and animation experience, will have the best opportunities.

Demand for graphic designers should increase because of the rapidly expanding market for Web-based information and expansion of the video entertainment market, including television, movies, video, and made-for-Internet outlets. Graphic designers with Web site design and animation experience will especially be needed as demand for design projects increase for interactive media—Web sites, video games, cellular telephones, personal digital assistants (PDAs), and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services.

In recent years, some computer, printing, and publishing firms have outsourced basic layout and design work to design firms overseas. This trend is expected to continue and may have a negative impact on employment growth for lower level, technical graphic design workers. However, most higher-level graphic design jobs will remain in the U.S. and will focus on developing communication strategies, called strategic design, for clients and firms in order for them to gain competitive advantages in the market. Strategic design work requires close proximity to the consumer in order to identify and target their needs and interests. Graphic designers with a broad liberal arts education and experience in marketing and business management will be best suited for these positions.

Earnings

Median annual earnings for graphic designers were $38,030 in May 2004. The middle 50 percent earned between $29,360 and $50,840. The lowest 10 percent earned less than $23,220, and the highest 10 percent earned more than $65,940. Median annual earnings in the industries employing the largest numbers of graphic designers were:

Architectural, engineering, and related services	$42,740
Specialized design services	$41,620
Advertising and related services	$40,010
Printing and related support activities	$32,830
Newspaper, periodical, book, and directory publishers	$32,390

The American Institute of Graphic Arts reported 2005 median annual total cash compensation for graphic designers according to level of responsibility. Entry-level designers earned a median salary of $32,000 in 2005, while staff-level graphic designers earned $42,500. Senior designers, who may supervise junior staff or have some decision-making authority that reflects their knowledge of graphic design, earned $56,000. Solo designers, who freelanced or worked under contract to another company, reported median earnings of $60,000. Design directors, the creative heads of design firms or in-house corporate design departments, earned $90,000. Graphic designers with ownership or partnership interests in a firm or who were principals of the firm in some other capacity earned $100,000.

Related Occupations

Workers in other occupations in the art and design field include artists and related workers; commercial and industrial designers; fashion designers; floral designers; and interior designers. Other occupations that require computer-aided design skills include computer software engineers, drafters, and desktop publishers. Other occupations involved in the design, layout, and copy of publications include advertising, marketing, promotions, public relations, and sales managers; photographers; writers and editors; and prepress technicians and workers.

Sources of Additional Information

Step Two: Research

Nine Steps to a Career in the Visual Arts

Discuss Graphic Design

For general information about art and design and a list of accredited college-level programs, contact:

• National Association of Schools of Art and Design, 11250 Roger Bacon Dr., Suite 21, Reston, VA 20190-5248. Internet:

For information about graphic, communication, or interaction design careers, contact:

• American Institute of Graphic Arts, 164 Fifth Ave., New York, NY 10010.

For information on workshops, scholarships, internships, and competitions for graphic design students interested in advertising careers, contact:

• Art Directors Club, 106 West 29th St., New York, NY 10001.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2006-07 Edition, Graphic Designers, on the Internet at http://www.bls.gov/oco/ocos090.htm

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