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Color Theory: Full-Color Disaster
The original map from Wired.com
Igor Asselbergs
The map above was published on Wired to show the differences in prices of broadband internet access. Each color indicates a certain price in broadband access. Can you make sense of it? I can’t. And my eyes start hurting when I try.
I won’t comment on the graphic design, because I want to focus on the choice of colors. To illustrate that the quality of the map very much hinges on the choice of colors, I reworked the map in all new colors. See below.

First I made sure to have enough contrast between the background and the landmasses. So that at least you’ll be able to see the different continents. Because I used black in the background, all the other colors have a brightness of at least 40%. See my post on contrasts for further explanation. Then I established a hierarchy of colors so that the cheaper the internet access, the lighter the color. Grey indicates where broadband is not available. I followed the natural brightness of the colors as explained here. It’s a real simple color design. No big deal. But now the map does clearly indicate where in the world you have the best chance of finding cheap internet access. And as a bonus it’s more pleasing to the eye as well….

CurtMaryAnn
about 1 year ago
48 comments
Helpful and interesting principles. I like how the new format really gives meaning to the data.
Hes
about 1 year ago
12 comments
Gee Guys, is there something wrong with me?
My eyes prefer the original with the red background.
Does that make my personal "artistic vision" flawed in some way?
sketchboxcreative
about 1 year ago
4 comments
Cattle are color-blind to red and green. The reason that red is used is two-fold: 1) it is easy to see from a distance by the audience, and 2) it indicates that the final, killing strike will be delivered to the animal.
MyCameraView
about 1 year ago
604 comments
I hate to think they'd do this on purpose, although I'd believe it. I agree with Mr. Griffith. You should actually send Wired a copy of this article, if you haven't. Maybe they'd realize that it's hard for many people to digest their "hip" designs.
SkyLark
about 1 year ago
28 comments
I agree with wedgeland. The Avant Garde mentality that many artists have seems to get in the way of quality work. Really thinking it through to make something wholly worthwhile and enjoyable.
And yes, your design is much easier to look at and doesn't threaten to make my retinas bleed. Bless you for redoing it.
wedgeland
about 1 year ago
2 comments
I agree with the notion that good design supports the function of the piece, but I also think that, especially in a "cyber" mag like Wired, color choices like this are done intentionally, because it's rule-breaking, because it's hip. Postmodern. Pushing the envelope, etc. I don't like it, but I've been seeing more and more of this the past couple of years, where the content takes a distant backseat to the visual designer's experiments...
Tara_Baker
about 1 year ago
24 comments
Your map is beautiful! I think using the cooler end of the color spectrum was a great choice because world maps are always very busy; blues and greens are just more soothing. You're right about the black, too. It just makes everything pop. I can't imagine what the people at Wired were thinking. Shocking red and vomit green? Ew. Their Legend also looks like a danger scale.
bobwoo661
about 1 year ago
2 comments
Looks like a rainbow pooped on the map
FayeEdwards
about 1 year ago
202 comments
This color disaster, started with the brilliant red background, which excites powerful emotions and causes the heart rate to increase. Looking at it, hurts not only your overall perception of the work, but in understanding how the other colors relate to the information. I am in full agreement that we have more "graphic artists" who are not artistic, creative, and know the first thing about, the human sapian perceptions on color.
Remember the Matador waves a red velvet cloth before a bull, why is that again?
padenni
about 1 year ago
2 comments
Any chance you can post the original link to the article? As hard as the original graphic is to look at, i'd really like to read the article. thanks!
twingoatsinc
about 1 year ago
2320 comments
The original graphic made me a bit dizzy. Nice job making it clearer and easier on the eye. Unfortunately alot graphic designers are lacking in artistic vision. Left vs. right side of brain
jhaber31
about 1 year ago
698 comments
Nice job. (The top one looks like Alighiero e Botti. Maybe that's why they liked it.) It's interesting the simplification of going by country; I gather that large swatches of the U.S. don't have broadband, say.
Janice
about 1 year ago
2414 comments
All communication design needs to be at some level Bauhaus. Form follows function. Design which impedes communication is simply put, bad design. Your comment regarding eyes hurting may strike nearer the heart than you originally perceived. There is a small number of woefully besieged individuals, whom I unfortunately am one, who actually suffer from visual triggers for migraines- such as op art and neon colors. Freaky, I know, but actually true. A swirl of vertigo,nausea and flashing lights and halos followed by more of the same and min-splitting pain-not a pretty picture. Seeing this map (the original) on the computer screen I quickly reacted by covering the map and reading the text next to it...
nathangriffith
about 1 year ago
592 comments
I can't believe there is no broadband in Greenland. You have picked an obvious target in choosing a "Wired" piece for your example. Love the magazine, but sometimes when i was done reading it my eyes would be bleeding from such a violent color assault throughout. It could be downright hard to decipher some of the graphs/maps/charts precisely for the reasons you make clear in your rework. You make a good point, one which I think goes largely neglected in a lot of the flashier designed works in publication or advertising today. To the point, there is something to be said for clarity, simplicity, and straightforwardness in design choices. Because in the end design supports the message and if the design renders the message unintelligible then it is not good design. I think you ought to send this to someone actually at "Wired." It might do them some good.