Jobs >> Browse Articles >> Grahic Design

Jobs >> Browse Articles >> Featured

+7

Color Theory: Full-Color Disaster

Color Theory: Full-Color Disaster

The original map from Wired.com

Igor Asselbergs

The map above was published on Wired to show the differences in prices of broadband internet access. Each color indicates a certain price in broadband access. Can you make sense of it? I can’t. And my eyes start hurting when I try.

I won’t comment on the graphic design, because I want to focus on the choice of colors. To illustrate that the quality of the map very much hinges on the choice of colors, I reworked the map in all new colors. See below.

First I made sure to have enough contrast between the background and the landmasses. So that at least you’ll be able to see the different continents. Because I used black in the background, all the other colors have a brightness of at least 40%. See my post on contrasts for further explanation. Then I established a hierarchy of colors so that the cheaper the internet access, the lighter the color. Grey indicates where broadband is not available. I followed the natural brightness of the colors as explained here. It’s a real simple color design. No big deal. But now the map does clearly indicate where in the world you have the best chance of finding cheap internet access. And as a bonus it’s more pleasing to the eye as well….


+7
  • Photo_user_blank_big

    CurtMaryAnn

    about 1 year ago

    48 comments

    Helpful and interesting principles. I like how the new format really gives meaning to the data.

  • Hes_for_pres__08_max50

    Hes

    about 1 year ago

    12 comments

    Gee Guys, is there something wrong with me?
    My eyes prefer the original with the red background.
    Does that make my personal "artistic vision" flawed in some way?

  • Head_100_max50

    sketchboxcreative

    about 1 year ago

    4 comments

    Cattle are color-blind to red and green. The reason that red is used is two-fold: 1) it is easy to see from a distance by the audience, and 2) it indicates that the final, killing strike will be delivered to the animal.

  • Photo_user_banned_big

    MyCameraView

    about 1 year ago

    604 comments

    I hate to think they'd do this on purpose, although I'd believe it. I agree with Mr. Griffith. You should actually send Wired a copy of this article, if you haven't. Maybe they'd realize that it's hard for many people to digest their "hip" designs.

  • Apple_knot_by_skylarkdragonrogue_max50

    SkyLark

    about 1 year ago

    28 comments

    I agree with wedgeland. The Avant Garde mentality that many artists have seems to get in the way of quality work. Really thinking it through to make something wholly worthwhile and enjoyable.

    And yes, your design is much easier to look at and doesn't threaten to make my retinas bleed. Bless you for redoing it.

  • Me_max50

    wedgeland

    about 1 year ago

    2 comments

    I agree with the notion that good design supports the function of the piece, but I also think that, especially in a "cyber" mag like Wired, color choices like this are done intentionally, because it's rule-breaking, because it's hip. Postmodern. Pushing the envelope, etc. I don't like it, but I've been seeing more and more of this the past couple of years, where the content takes a distant backseat to the visual designer's experiments...

  • Artbistroprofilepic2_max50

    Tara_Baker

    about 1 year ago

    24 comments

    Your map is beautiful! I think using the cooler end of the color spectrum was a great choice because world maps are always very busy; blues and greens are just more soothing. You're right about the black, too. It just makes everything pop. I can't imagine what the people at Wired were thinking. Shocking red and vomit green? Ew. Their Legend also looks like a danger scale.

  • Photo_user_blank_big

    bobwoo661

    about 1 year ago

    2 comments

    Looks like a rainbow pooped on the map

  • Flambouyant_walkway_max50

    FayeEdwards

    about 1 year ago

    202 comments

    This color disaster, started with the brilliant red background, which excites powerful emotions and causes the heart rate to increase. Looking at it, hurts not only your overall perception of the work, but in understanding how the other colors relate to the information. I am in full agreement that we have more "graphic artists" who are not artistic, creative, and know the first thing about, the human sapian perceptions on color.
    Remember the Matador waves a red velvet cloth before a bull, why is that again?

  • 1088844_m_max50

    padenni

    about 1 year ago

    2 comments

    Any chance you can post the original link to the article? As hard as the original graphic is to look at, i'd really like to read the article. thanks!

  • Party_photos_503_max50

    twingoatsinc

    about 1 year ago

    2320 comments

    The original graphic made me a bit dizzy. Nice job making it clearer and easier on the eye. Unfortunately alot graphic designers are lacking in artistic vision. Left vs. right side of brain

  • Jhbarts_max50

    jhaber31

    about 1 year ago

    698 comments

    Nice job. (The top one looks like Alighiero e Botti. Maybe that's why they liked it.) It's interesting the simplification of going by country; I gather that large swatches of the U.S. don't have broadband, say.

  • Janice4011cropr_max50

    Janice

    about 1 year ago

    2414 comments

    All communication design needs to be at some level Bauhaus. Form follows function. Design which impedes communication is simply put, bad design. Your comment regarding eyes hurting may strike nearer the heart than you originally perceived. There is a small number of woefully besieged individuals, whom I unfortunately am one, who actually suffer from visual triggers for migraines- such as op art and neon colors. Freaky, I know, but actually true. A swirl of vertigo,nausea and flashing lights and halos followed by more of the same and min-splitting pain-not a pretty picture. Seeing this map (the original) on the computer screen I quickly reacted by covering the map and reading the text next to it...

  • Walkdontrun__1__max50

    nathangriffith

    about 1 year ago

    592 comments

    I can't believe there is no broadband in Greenland. You have picked an obvious target in choosing a "Wired" piece for your example. Love the magazine, but sometimes when i was done reading it my eyes would be bleeding from such a violent color assault throughout. It could be downright hard to decipher some of the graphs/maps/charts precisely for the reasons you make clear in your rework. You make a good point, one which I think goes largely neglected in a lot of the flashier designed works in publication or advertising today. To the point, there is something to be said for clarity, simplicity, and straightforwardness in design choices. Because in the end design supports the message and if the design renders the message unintelligible then it is not good design. I think you ought to send this to someone actually at "Wired." It might do them some good.

What's the Scoop?

Post a link to something interesting from another site, or submit your own original writing for the ArtBistro community to read.

Report News Here

Video of the Day

Chocolate Rabbit Meltdown
A chocolate rabbit is shown melting three times. While humorous, the controlled color palette and slow minor tones of the background make for an almost soothing display of slow destruction.